Bringing Buzz to the World - building an enterprise social network as a community

Bringing Buzz to the World - building an enterprise social network as a community from Intranätverk

1. 1. Bringing Buzz to the World Building an Enterprise Social Network as a community Louise McGregor 22 May 2013
2. 2. Who is ING?
3. 3. What did we build? Buzz = brand + function Right now it is sharepoint 2010 + Newsgator Flickr | JohnSeb
4. 4. Why did we do this? Break down the silos
5. 5. Challenges Technical Non-technical Flickr | tony newell
6. 6. Very Simple Governance Simple user agreement Anyone can start a community 1 2
7. 7. Automatic clean up Report Button Very Simple Governance 3 4
8. 8. Buzz has been live for one year, how many times has someone reported an issue? A more than 50 B 21 – 50 C 6 – 20 D 1 – 5 E never
9. 9. Development User input “in house” development Infinite product backlog
10. 10. Country Representatives Supporting Buzz Buzz Support Community Community Manager Training Coaching for Business Value Buzz Badges
11. 11. Communities of? Activites/Events; HPTE 2012 Leadership; NickBuzz Special; Crowd Savers Social; ING London Beer Tasting Club Service; My workplace Expertise; Agile Development
12. 12. Special; Crowd Savers •  New concept •  Submit a brief for a task •  Include cost saving •  286 members •  2-4 updates per week
13. 13. Crowdsavers
14. 14. Adoption; The hardest question
15. 15. Building Adoption Change is Good (you go first) Flickr | meerz
16. 16. Two Big Lessons Flickr | Mark Philpott Ignore Technology Focus on the User
17. 17. Two Big Lessons People are nice Trust them. Flickr | AndyWoo
18. 18. What does success look like? I don’t like Facebook. I have never used Twitter. But I couldn’t do without Buzz.
19. 19. Flickr | ncanup
20. 20. Appendix 1; a Buzz profile Added by individual Drawn from company directory Awarded for activity on Buzz Automated suggestions
21. 21. Appendix 2; the Buzz stream My stream will show activity by people I follow and communities I am a member of. You can add a person or a community by using the “@”, then your comment will land in their stream. Add hashtags to make your posts more searchable. You can ask a question or post a poll. You can also mark answers to your questions as correct. You can embed images and video, but for now only into community streams.