Facebook Ads: 10 Steps To Get More Fans, Leads & Profits - FREE Webinar with Mari Smith

Facebook Ads: 10 Steps To Get More Fans, Leads & Profits - FREE Webinar with Mari Smith from Mari Smith

1. • Welcome!! – Hashtag: #10FBads! – Q&A: how to ask questions:! • Facebook Comments! • Google+ or YouTube! • Hangout - LIVE on camera! © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 1  
2. 2. • Facebook Ads! –  Voice of business! • Sponsored Stories! –  Voice of friend! © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 2  
3. 3. • Facebook Ad Placements! 1.  Desktop Right Column! 2.  Desktop News Feed! 3.  Mobile News Feed! © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 3  
4. 4. • Facebook Ad Types! 1.  2.  3.  4.  Ad! Sponsored Story! Video Ad! (Mobile App Ad)! © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 4  
5. 5. • What can you advertise?! 1.  2.  3.  4.  5.  Website! Facebook Page (new likes or any app/tab)! Facebook Page post! Facebook App! Facebook Event! © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 5  
6. 6. • Helpful resources! •  http://bit.ly/FBadSpecs 
 One-page Facebook Ad Creative Specs! •  http://bit.ly/FBadGuide 
 •  Ads Product Guide Overview! http://bit.ly/Fbpeguide
 Facebook’s Power Editor Guide! © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 6  
7. 7. • STEP #1! – Create a clearly defined, integrated marketing plan! •  Social media is an AMPLIFIER – what exactly are you amplifying? Is it clear?! •  Website. (Minimum: landing page)! •  And/or Facebook landing tab! © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 7  
8. 8. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 8  
9. 9. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 9  
10. 10. •  Mari’s Social Media Success Model:! Focus > Design > Voice > Content > Engagement > Promotion > Conversion > Track & Measure > Scale! © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 10  
11. 11. • STEP #2! – Review/Build your Facebook Page! •  “Everything starts with your Page.” ! •  https://www.facebook.com/business/overview ! © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 11  
12. 12. • STEP #3! – Identify WHO you want to reach on Facebook! •  Use Graph Search! •  Your Target Market! –  –  –  –  –  –  Where do they live?! What is their age?! What is their family/marital status?! What are their hobbies and interests?! What industry do their work in?! What is their financial status?! © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 12  
13. 13. • STEP #4! – Decide WHAT you’re going to advertise! •  You can advertise:! –  –  –  –  –  –  URLs! Facebook Business Pages! Facebook Place Pages! Facebook Applications! Facebook Events! Facebook URLs (e.g. a specific landing tab)! © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 13  
14. 14. •  Decide what ACTION you want to drive with your Facebook Ads! –  Drive people somewhere ON Facebook?! •  Page Ad to get more likes! •  Post Ad to get more engagement! •  Event Ad to get more RSVPs! •  Landing tab ad to drive traffic to a contest! –  Drive people somewhere OFF Facebook?! •  Domain ad (to get leads/opt-ins/registrations/sales)! © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 14  
15. 15. • KEY:! – You must have a good landing page in order to maximize conversions!! © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 15  
16. 16. • STEP #5! – Write your ads! •  POST = people, objective, strategy, technology! •  Come up with ideas for multiple ads – the more the better! Brainstorm 10-12 ideas.! •  Set aside time to surf Facebook with the sole goal of watching what ads catch your eye. Create a swipe file. Make a note of what caught your eye and why.! © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 16  
17. 17. • Must have 3 components:! – Title = 25 chars max! – Body text = 90 chars max! – Image = varies depending on type of ad and placement 
 (refer to one-page guide http://bit.ly/FBadSpecs )! © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 17  
18. 18. • Ad copy:! – Write as BENEFIT driven! – Must understand F&B! – WHY do people buy from you? What do they get?! – Copywriting = KEY skill!! © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 18  
19. 19. •  Select a main point to focus on in the ad! ✖  “Hey, check out our business in general. We rock and our stuff is amazeballs!”! ✔  “Download our crazy good tool to immediately get 100 hot new leads! Already used by 14 bazillion peeps!”! ✔  “Free ebook! Attract the man of your dreams in 5 ridiculously easy steps you could do them in your sleep!” ! © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 19  
20. 20. • STEP #6! – Understand Power Editor! •  Don’t be afraid!! •  PE is your brand new BFF! Get ready to fall in love!! –  Create a Custom Audience, Lookalike Audience! –  Access Partner Categories! –  Advanced Ad types! –  Advanced Placement! –  Target Mobile Devices! © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 20  
21. 21. • STEP #7! – Create Your Ad In Power Editor! •  Now you’re ready!! •  Start simple! •  Campaign > Ads! –  Multiple Ads! –  Ctrl (or Cmd) C & V! © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 21  
22. 22. • STEP #8! – Launch your campaign!! •  Check dates! •  Check budget! •  Troubleshoot?! •  Get out the champagne! © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 22  
23. 23. • STEP #9! – Track and monitor! •  Test, test, test! •  Split test! •  Remember, the goal is to get more fans, leads and profits! •  How will you measure ROI? ! •  What are your KPIs?! © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 23  
24. 24. • STEP #10! – Rinse and repeat!! • What worked well?! • What did you learn?! • What will you not do again?! © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 24  
25. 25. •  Facebook Marketing Success System! –  Brand new online course with Mari Smith, featuring Facebook Ads expert Dennis Yu! – www.marismith.com/fmss ! © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 25  
26. 26. • Prize Drawing!! – WIN a seat at the Facebook Ads Clinic bonus session! – 5 names drawn at random from the first 101 to sign up ! – www.marismith.com/fmss ! © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 26