Brand it like Santa

Brand it like Santa from Shivam Dhawan

 Brand it like Santa

1. 1. Brand it like Santa
2. 2. Generous, joyous, white-bearded man, Who’s Santa? wearing a red coat with white collar and cuffs, white-cuffed red trousers, leather belt and boots who carries a bag full of gifts for children
3. 3. Bliss Spiritual Crisis Ethical Crisis Mid-Life Crisis Santa God Socialism AGE BELIEF
4. 4. The jolly fat man with the white beard who hails from the north is a really strong brand.
5. 5. Albus Dumbledore BEARDINESS FATINESS Che Guevara 1976 Elvis Presley 1956 Henry VIII Hagrid Santa Kylie Minogue Abraham Lincoln
6. 6. You will always find him sporting the same look, no matter when or where you see him
7. 7. Even in the southern hemisphere where most people are wearing sandals and shorts in December,
8. 8. Santa can be found in his standard red suit, floppy hat and black boots
9. 9. In his limited period, Santa’s image is more visible than the red image of the world's strongest brand.
10. 10. The most valuable brand of 2013 was valued earlier at $87.3 bn.
11. 11. Brand Santa is worth $1.6 tn
12. 12. One Trillion is One thousand times One Billion 1,000,000,000 1,000,000,000,000
13. 13. His mighty economics rivals that of many nations.
14. 14. Did You Know: ‘Santa’ is the industry standard for child centric gift solutions?
15. 15. So maybe Santa IS the world's strongest brand.
16. 16. Maybe we should take some branding tips from the man in the red suit
17. 17. Prepare well
18. 18. Stand out
19. 19. Be consistent
20. 20. Create a connection
21. 21. Be adventurous
22. 22. Tell your stories
23. 23. Have others tell it too
24. 24. Be joyous and share
25. 25. Most importantly, do something noble
26. 26. Santa is the model of brand that we all can strive to be
27. 27. Learn how to uncover your brand’s unique promise of value
28. 28. Learn how to uncover your brand’s unique promise of valueClick here
29. 29. The internationally recognized mailing address for jolly old St. Nick: Santa Claus North Pole Canada H0H 0H0
30. 30. RBUNIZEBuild a brand for Yourself @ Connect - MERRY CHRISTMAS